When You Realize That There’s No Script

A big challenge in a Kingdom Business is how to walk out ‘planning’ and living by the promptings of the Holy Spirit. In our journey, we realize more and more that living without a script in Kingdom Business is actually more profitable

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Planning With God

God desires big things for us. Learn how to plan with Him to reach the stars.

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John Stein has 23 years business experience working with companies of all sizes and industries including Arthur Andersen (way before Enron), Prentice Hall Professional Software, CPA Systems and Escape Velocity Systems. His background includes various leadership roles in sales and marketing.  Learn more about John and his company at elevate29.com

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Tactics Come Later

Now is the time to really go after increasing your presence in the marketplace. There are many companies who are drying up and going away. But, it takes wisdom unlike any prior time. And, it all starts with the big picture. A common trap for many starting companies is to skip past strategic planning and get right into tactical execution.

For example, there is a great buzz today around social media and pressure to get activesooner than later. It is quite easy to launch a Facebook fan page or put your name on Linked In or even start a blog. But, there has to be a reason for this type of activity. I can tell you first hand that keeping content fresh on a blog is work.

But, what is the purpose? What are you trying to achieve? What is your desired outcome?

It is good to know what you want out of the program before you start the project. The foundation must be laid before the walls can go up. Otherwise, the entire house will fall. For your business, the foundation is your corporate strategy. Who are you? Who are your customers? Where do they want to be met? How do you bring value to them better than anyone else? What is your revenue growth path?

Once you develop a solid strategic plan for bringing value to the marketplace as a business, your marketing and sales plans will follow suit. From there, you can roll out the execution of your plans.

It seems simple enough, but it is amazing how many emerging companies sit behind the rock of “I dont have time to do it” and implement marketing campaigns that dry up resources and produce little results. You then get a bad taste in the mouth for that type of activity when it was the entire approach that was flawed.

There are some amazing tools and techniques from a sales and marketing standpoint that will produce great results, and we implement many of those for our clients.

But, know who you are and you your market is. Know what you are looking to accomplish, and develop plans that support where your vision takes the business. Then roll out the tactical execution.

You will see much higher results and impressive ROI.

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John Stein has 23 years business experience working with companies of all sizes and industries including Arthur Andersen (way before Enron), Prentice Hall Professional Software, CPA Systems and Escape Velocity Systems. His background includes various leadership roles in sales and marketing.  Learn more about John and his company at elevate29.com

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