Goals

By Zig Ziglar
K.I.S.S. When I started my sales career, one of the first things we were taught was to “Keep It Simple, Salesman.” Communicate in such a way that your message is unmistakably clear. If the message is not clear, the prospect ends up confused and confused people seldom take action. Read more

Should I Have Bought This

Dave Says  (should I have bought this?)

Dear Dave,

My wife and I bought long-term care insurance 17 years ago. We’re now in our eighties. We’ve never had to use this insurance, and we were wondering if buying it was the right thing to do.

Ken

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Passing It On

Dave Says  (passing it on to them)

Dear Dave,

I run a small, family catering business. We make everything from scratch, and we specialize in corporate events. Our problem is that the cost of eggs, butter and flour has more than doubled in the last few months, and some of our best customers are having trouble with the increased price we’re asking for our services. How can I make them understand that we’re not just padding our own pockets?

Grace

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