This interview is with Ben Settle and Matt Gillogly.
It’s about 38 minutes long, and is all about Biblical examples of marketing, sales and persuasion — both from the Old and New Testaments.
Some of the tips inside include:
- A secret way to “beef up” your natural, God-given abilities and gifts.
- How online marketers can almost instantly start selling more products and services. (This secret was used all the time by copywriting “legend” Eugene Schwartz — who was a high level Biblical scholar — in his marketing, and makes selling as easy as falling off a log.)
- How to use popular persuasion “tactics” ethically and in a way that makes people glad and happy to do business with you.
- Why King Solomon (who was granted divine wisdom by God) probably would have been a HUGE fan of sending daily emails.
- A “can’t miss” way to win the trust of cold (and even hostile!) prospects.
- The strange (but true) reason why most selling today is nothing more than the marketing equivalent of pornography.
- The “for real” law of attraction secret you’ll never see in books and movies like “The Secret” or “Think And Grow Rich.” (This has nothing to do with the so-called “prosperity gospel” or anything else seen on TV or in big mega churches, either.)
- The Apostle Paul’s simple 3-step copywriting system that’s since been used (consciously or unconsciously) by some of the most successful salesmen in history.
- And lots, lots more.
You can tune in now by MP3 download or streaming audio by clicking the link below:
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Emails, emails, emails.
‘O how I love emails.
They’re short, they’re sweet.
And the smackeroos they make is
‘Oooo such a treat.
Okay, I KNOW that was just about the dorkiest poem ever written.
But it’s 100% true.
I love email, I’m a big fan of email marketing, and today, I’m going to give you some extremely helpful tips on the subject I call:
“9 Dumb-Dumb Email Mistakes”
However, before you read them, just know this:
I call them “dumb” since they have cost me a lot of moolah. In other words, they are dumb for me to use. Maybe they work for you, but they’ve my hurt sales big time.
Remember, what works for me may NOT work for you.
So that said, here are my 9 dumb-dumb email mistakes to avoid:
1. Only mailing when you have something to sell
2. Following the herd (what everyone else is doing)
3. Being a controversy ‘fraidy cat
4. Caring what marketers (especially copywriters) think
5. Doing teasers, instead of full emails
6. Not being yourself — “warts” and all
7. Not having fun
8. Spending too much time writing your emails
9. Swiping other peoples’ emails instead of being original
OK, there’s a LOT more than that.
But if you simply avoided doing those 9 things for 30 days, I can almost promise you will see your sales go up, your traffic spike, and have new opportunities thrust your way you didn’t even know EXISTED before.
That’s been my case.
And I suspect it would happen for you, too.
P.S. There’s also a 10th mistake I forgot to add:
Trying to get really good at this without guidance.
At least, this has been my experience. I used to sit there and try to “reverse engineer” certain marketers’ emails to see what made them “tick” with little or no success.
In fact, that would backfire on me and hurt my results.
Of course, maybe it’s different with you.
Maybe you’re a natural born email butt-kicker.
But if you want to learn some powerful tips from an email marketing master, check out the interview I did with Terry Dean in The Copywriting Grab Bag.
He’s one of the original email marketing pioneers.
And he really has email marketing down to a **science**.
Yesterday we saw Rorschach’s “finger snapping” sales secret.
Now I want to tell you about another character from Watchmen.
A character just as COOL as Rorschach… with a copywriting secret just as PROFITABLE.
His name is Dr. Manhattan — a blue, bald naked guy who the ladies find quite studly.
And he’s the only “hero” in the deal with actual “super powers”: The ability to manipulate matter at the atomic and subatomic level.
(Which is “geek-ese” for he can do whatever he wants.)
He can make stuff out of nothing, teleport, reduce a person to ashes with a mere thought, hang out on Mars, change his size, turn wood into glass, and even make duplicate versions of himself.
(You’ll have to see the movie for WHY he would do that…)
You want to know what else?
He is also a walking copywriting METAPHOR.
I kid you not, either.
Think about it:
What is your job as a copywriter if not to give yourself (if even temporarily) unlimited powers to do whatever you want for your prospects?
To grant their every wish.
Fulfill their every dream.
And (to paraphrase the late copywriter Eugene Schwartz) become, “The scriptwriter for your prospect’s fantasies”?
You know, it sounds weird, but often the best ads are written BEFORE the product is made for this exact reason.
In fact, the last ad I wrote was like this.
We had no product, just a market and a list of what that market desperately wants and needs right now.
So I simply created the product as I was writing the ad.
Taking everything we knew about the market and creating the ultimate “super product” in my head.
Whether you have the product or not… it’s your job as the copywriter to figure out everything your prospect wants, and create a fantasy in their brains as to how your product can grant all those wonderful miracles.
It’s the heart and soul of moolah-making copywriting.
Frankly, you’re not just “writing.”
You’re like the “Doctor Manhattan” of their lives — giving them anything their little hearts desire.
All of which makes selling in print a piece of cake.
As well as a whole lot of fun
P.S. This creating fantasies thing can REALLY explode your response — even if you are not the best “copywriter” in the game. You can read more about how to become the “Doctor Manhattan” of your niche in chapter one of The Copywriting Grab Bag: