Easiest Way To Make A Million Dollars? Sell A Solution To Financial Chaos.

When we moved from the 20th century to the 21st century, there was a big hub bub on Y2K and the ensuing financial chaos. If you are over 25 you probably remember that the world was going to end.

ATM machines wouldn’t work, bank balances would disappear, the stock market would crash, gasoline prices would sky rocket and the world would be sent into financial chaos.

The cause? Y2K. What is Y2K. It was a computer programming bug whereby at the turn of the century, the computers wouldn’t roll forward to the year 2000, but roll back to the year 1900. All because of a programming error of using two digits on a date, not four.

The end result would be widespread financial chaos.

This created a tremendous financial windfall for a number of people. Computer companies sold billions of dollars of programming fixes to banks and other businesses worldwide.

Online marketers sold information products on how to survive in a Y2K world. What kinds of non perishables you would need, where to buy gold and silver, how to protect your family and how to shoot a gun. To this day, I know people who bought and installed Y2K survival kits in the house.

Then there was the church. To some extremists this was the rapture. Jesus was gonna come back, God was going to pour out his wrath on America because of abortion, gay marriage, our moving off the gold standard and countless other sins of our country.

In the end, Y2K never really happened. The fixes were made, the ATM’s worked and life went on as normal.

For centuries man has used real possibilities (albeit slight) to make millions selling solutions. Fallout shelters, global cooling, global warming, nuclear war, terrorism, you name it, man has used it to sell and make millions.

What is today’s ‘financial chaos’? The collapse of the US Dollar.

For the record, I think there is a chance our US dollar could collapse. There is always a chance. Trillions in debt, economic instability, a rising China, all could come together to cause the dollar to collapse.

The debate here is not the actual chance the dollar will collapse, but the marketing lesson to be learned.

Man can manipulate another man, simply by using ‘fear’ and the ‘end of the world as we know it’. Marketing fear of loss is one of the most powerful ways to get a prospect to part ways with their money. I know, because I used it for years selling from the front of the room and online.

This tactic is not just used by front of the room pitch men and online marketers. It’s also used by the church… any religious institution or political parties. Christian, Democrat, Republican, Libertarian, Muslim, Jewish, New Age, Cults, Jim Jones.. you name it.

The pitch goes something like this; “If you don’t do “X”, you life will look like “Y” (poor, broke, family at risk, children being sold into slavery, etc.) but if you do “A” your life will look like “B” (peaceful, harmony, neighbors envious because you took preventative action)

This pitch has been used to get people to vote for political candidates, join unions, tithe, contribute to building campaigns, buy get rich quick products, plastic surgery, buy vitamins… the list goes on and on.

Does this mean that all of those things are horrible? Not at all. Each one of these products and services has a value and done in a spirit of LOVE and RESPECT can benefit those who really need these items.

You can sell, logically and in a spirit of LOVE, without FEAR and manipulation the benefits and wisdom of owning Gold and Silver.

You can use LOVE to sell the benefits of balancing state and federal budgets, plus the sacrifices that will have to be made by all citizens to keep America, America.

You can use RESPECT to sell the benefits of plastic surgery. I know a number of people who now have better confidence because of the wonders of modern plastic surgery. (And I’m not just talking breast implants guys.)

Can you make a million dollars easier by using FEAR? Hell yes.

Is it worth it in the long run… Hell no.

Even if it leads more people to Christ.

Have  a great day,

Matthew Gillogly

Popularity: 72%

The Merry Go Round vs. The Roller Coaster

Which one do you prefer, the Merry-Go-Round or the Roller-Coaster? Do you like things that are simple, predictable and safe? Or do you like to get the thrill of your lifetime taking dips, turns and screaming at the top of your lungs for it to stop?

If you go to the amusement park, you’ll see there is a line for the Roller Coaster but not one for the Merry-Go-Round. If there is a line, it’s filled with infants and grandparents. No one ever runs to get back in line for the Merry-Go-Round, but they do for the Roller Coaster.

At the beginning of the year for the Parks, the owners make a big deal about the new Roller Coaster. How scary it is, how fast, how your heart will bust out of your chest cause you’ll pull so many G’s.

You never hear a park manager talking about the new Merry-Go-Round and pretty new horses, the smoothness of the ride or the state of the art circle.

Basically people like to live life on the edge. People don’t want to be bored. That’s why the Roller Coasters are the big deal and the Merry-Go-Round is not.

Why is it then, that people want the Merry-Go-Round in their everyday life? They want a good safe predictable church, quite Bible Study groups, kids who are well behaved, safe secure 401k’s, universal HealthCare, jobs that never change, perfect marriages and retirements spent waiting to die in Florida at phase 23 of Boca, Del Boca Vista condo development.

I’ll tell you why. Because advertising, marketing and the church (Yes, the church) tell us it should be that way. We should have safe, secure, predictable lives. Think about it you are the perfect Christian if….

• Your kids attend Bible Study, go on mission trips, don’t swear or watch MTV.
• You don’t have sex before marriage, never fight and the husband loves his wife as Christ loves the church.
• You attend Crown financial and live well below your budget. Never having any financial issues, because you tithe, manage your money and live well below your means.
• Your business or work is smooth stable and has an impecible reputation.

I don’t know about you, but none of that matches my life. Basically, I violate all of those above and more. My life is full of ups, downs, twists, turns and anxiety. Hey, I’m human… okay?

My life looks like a warp speed Roller Coaster ride, pulling 4 g’s on the hard turns, making my stomach lurch, thinking I’m gonna vomit. Only to have the ride end, catch my breath and run to get back in line to do it again.

Why? Why do we do this to ourselves?

I’ll tell you why. God made us to experience adventure. He never intended us to live simple, boring, predictable lives. At least not those of us who Renegade Christian Entrepreneurs.

Life as a believer is to be a wild haired ride, with the wind whipping in your hair and bugs splattered on your teeth from grinning too much.

It’s the thrill of the twists and turns that makes life so darn enjoyable.

Most entrepreneurs I know get bored easily. They like to live on the edge, pushing the envelope of life. Many of my entrepreneur friends would have made great apostles. They would have loved the thrill of living on the edge, not knowing where they were going to sleep that night, eat that morning or if they’d be in prison by sundown.

Yeah, the Merry-Go-Round is safe, but it’s boring. I’d rather hear the click clack of the roller coaster and the screams of utter joy and terror.

What about you?

Popularity: 29%

We All Have Something To Work On

Those were the words uttered to me by my wife this morning as she was walking out the door. Her words of encouragement to me in a difficult morning.

You see, last night I got ‘fired’ from a volunteer organization. It appears that many of the parents didn’t like my ‘style’. They felt I was unapproachable, difficult, opinionated and not receptive.

All of that is true, I recognize it and don’t deny it one iota.

I am that way in business as well. With clients, staff members and even with Bob. I have been known to tell them the truth. Some like it, other don’t.

Take my business partnership with Bob. I’ve been known to spout off. I am sure I’ve pissed him off many times, with my crap. But to Bob’s credit he lets me be me. He let’s me spout off, get pissed off and be me. He doesn’t try to fix me. He gently guides me or coaches me in particular spots.

Bob exhibits a community of grace with me. As a friend, a business partner and a buddy. (So does my wife Sarah as well… for the record.)

What I experienced last night was a community of legalism. A group of parents, upset with me, went behind my back and talked to the leader to have me removed. An ‘us or him’ ultimatum. It was an easy decision for me. I stepped down. Not because they were right, because, I don’t want that kind of grief in my life.  I have reached a point at the age of 43, that I no longer want to be around or associated with groups of people who won’t love me in the process I’m in.

That sounds a bit humanistic. “Love me as I am.” But the reality of this grace, communities of grace, allows people to flush out the process they are experiencing.  People like my wife, Bob, my buddy Gunnar, Victor and others, allow me to be in that process.

They see me as I am and not as they want me to be. And they love me anyway.

For as long as I can remember, I’ve been a bit of a hot head. Opinionated, who tells people what I think and I don’t care if they like it or not. I know it’s not socially acceptable and that it needs to change. But instead of looking at all my short comings, or how far short I am of being the ‘Christian’ I’m supposed to be. Jesus puts his arm around me and shows me how far I’ve come with him at my side. He doesn’t point out everything I still have to do. He accepts me as he made me. Loves me in the process and allows me to come to him when I’m good and ready to work on the stuff.

Because everyone has something to work on.

Popularity: 46%

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